Call Us at 423.277.1692
Call Us at 423.277.1692
Most vascular surgeons know they need a website to support their practice. At a minimum, a website will tell visitors what type of practice it is and provide basic contact information. What many vascular surgeons don’t realize is that when a website is set up correctly, it can be a powerful source for gaining new patients and significantly impacting the growth of their practice.
Social media can feel like a necessary evil for vascular practices who want to focus on the patients in their office, but spend a lot of time keeping up with their various social media accounts. The good news is, you don’t have to be on every social media platform. Vascular surgeons should consider where their prospective patients (and referring physicians) are and create a strategic plan to reach them there.
Every time you surf the web, you run into ads – in your Google search results, on Google Maps, Facebook, Instagram, LinkedIn, and more. Each ad you see is part of a larger online advertising strategy that reaches potential patients across multiple platforms and sends them a consistent clear and specific message – allowing you to reach the people who need you and offer them the services you provide.
Family and friend referrals along with other word of mouth advertising are universally recognized as an extremely effective way to gain new patients. Capturing those testimonials online extends the reach of those influential endorsements. Considering that 77% of prospective patients consider reviews when making a decision on where to find care, reputation management plays a critical role in the growth and health of your practice.
Next time you search for something on Google, pay attention to how far you scroll before you click. Chances are you don’t go past the top few results and rarely click onto the next page. The first three organic search results get 50-60% of the clicks, and less than 10% of users go past the first page. Your website, social media pages, and business profiles all need to be optimized in order for Google to recognize them in relevant searches.
Despite the popularity of social media, email is still the most valuable method for reaching and building relationships with your target audience. This is especially true for connecting with referring physicians. Email marketing allows you to create a long-term communication plan and view insights into what recipients find most engaging. As a result, you pinpoint specific messages and remain on the radar of those in your contact list.
Digital marketing strategies are never stagnant. With methodical analysis and review, they evolve over time to incorporate new insights, industry trends, and the changing needs of your practice. There are elements of your marketing strategy that are monitored on a daily basis. Others require more time to optimize and produce data that will provide insights and indicate next steps.
Most vascular surgeons know they need a website to support their practice. At a minimum, a website will tell visitors what type of practice it is and provide basic contact information. What many vascular surgeons don’t realize is that when a website is set up correctly, it can be a powerful source for gaining new patients and significantly impacting the growth of their practice.
Social media can feel like a necessary evil for vascular practices who want to focus on the patients in their office, but spend a lot of time keeping up with their various social media accounts. The good news is, you don’t have to be on every social media platform. Vascular surgeons should consider where their prospective patients (and referring physicians) are and create a strategic plan to reach them there.
Every time you surf the web, you run into ads – in your Google search results, on Google Maps, Facebook, Instagram, LinkedIn, and more. Each ad you see is part of a larger online advertising strategy that reaches potential patients across multiple platforms and sends them a consistent clear and specific message – allowing you to reach the people who need you and offer them the services you provide.
Family and friend referrals along with other word of mouth advertising are universally recognized as an extremely effective way to gain new patients. Capturing those testimonials online extends the reach of those influential endorsements. Considering that 77% of prospective patients consider reviews when making a decision on where to find care, reputation management plays a critical role in the growth and health of your practice.
Next time you search for something on Google, pay attention to how far you scroll before you click. Chances are you don’t go past the top few results and rarely click onto the next page. The first three organic search results get 50-60% of the clicks, and less than 10% of users go past the first page. Your website, social media pages, and business profiles all need to be optimized in order for Google to recognize them in relevant searches.
Despite the popularity of social media, email is still the most valuable method for reaching and building relationships with your target audience. This is especially true for connecting with referring physicians. Email marketing allows you to create a long-term communication plan and view insights into what recipients find most engaging. As a result, you pinpoint specific messages and remain on the radar of those in your contact list.
Digital marketing strategies are never stagnant. With methodical analysis and review, they evolve over time to incorporate new insights, industry trends, and the changing needs of your practice. There are elements of your marketing strategy that are monitored on a daily basis. Others require more time to optimize and produce data that will provide insights and indicate next steps.
