Call Us at 423.277.1692
The primary goals of our initial meeting are to learn more about your practice and objectives, as well as to address any questions and concerns you may have. We’ll paint a picture for what it would look like to work together and what to expect as a result of our digital marketing services.
Before we speak, we will have completed an in-depth study of the industry market, key players, competition, and opportunities. After our initial meeting, we will revisit these findings to confirm and make adjustments based on what we’ve learned. This provides a foundational rationale for creating a marketing strategy specific to you.
Once our research is synthesized into a marketing strategy, we invite you to meet with us again to review the plan. This is an opportunity for you to confirm that we were successful in understanding your practice and creating a strategy that will help you achieve your objectives. Adjustments will be made as needed until we arrive at a plan that we are confident will be effective and you are confident will be worth your investment.
With the approved plan, our team outlines the logistical steps needed to set things in place. This includes a period of gathering assets and information, and will require some time on your part to collect needed resources. We will provide detailed checklists and instructions and assist in any way we can to make this a smooth process.
Once assets and access are in place, your involvement will include approval and review as we set up the campaigns outlined in our strategy. Our team will build each element of the campaigns, along with placing the appropriate tracking mechanisms that will be used for evaluation and reporting.
While certain campaign aspects are reviewed monthly or even quarterly, there are some crucial elements that should be monitored daily. The most obvious are ad spend and performance. We want to ensure that campaigns are remaining within your budget and that key performance metrics are in line with historical trends and expectations. Fluctuations can indicate an issue that needs to be addressed immediately, or an opportunity that requires quick action.
The initial market research conducted during onboarding lays a strong foundation for identifying long-term strategy. However, marketing and industry-specific trends are always changing and illuminating new opportunities to maximize our digital marketing efforts. Between monitoring authoritative sources and staying current with what’s happening in your practice, our goal is to identify new approaches to meet your goals.
When we initially set up a campaign, we create a visual map of how various components work together. By revisiting this map each month, side by side with performance metrics, we are able to identify areas in which the campaign is successful and others that can be optimized to increase performance.
Every month, we gather data from all of our active campaigns and evaluate their performance. Our goal is for our marketing efforts to consistently exceed industry averages. In addition, we identify new opportunities each month that we believe will strengthen our marketing strategy. A written report is provided, and we sit down with you to review our findings and get your unique perspective on how you are experiencing the impact of our services.
The primary goals of our initial meeting are to learn more about your practice and objectives, as well as to address any questions and concerns you may have. We’ll paint a picture for what it would look like to work together and what to expect as a result of our digital marketing services.
Before we speak, we will have completed an in-depth study of the industry market, key players, competition, and opportunities. After our initial meeting, we will revisit these findings to confirm and make adjustments based on what we’ve learned. This provides a foundational rationale for creating a marketing strategy specific to you.
Once our research is synthesized into a marketing strategy, we invite you to meet with us again to review the plan. This is an opportunity for you to confirm that we were successful in understanding your practice and creating a strategy that will help you achieve your objectives. Adjustments will be made as needed until we arrive at a plan that we are confident will be effective and you are confident will be worth your investment.
With the approved plan, our team outlines the logistical steps needed to set things in place. This includes a period of gathering assets and information, and will require some time on your part to collect needed resources. We will provide detailed checklists and instructions and assist in any way we can to make this a smooth process.
Once assets and access are in place, your involvement will include approval and review as we set up the campaigns outlined in our strategy. Our team will build each element of the campaigns, along with placing the appropriate tracking mechanisms that will be used for evaluation and reporting.
While certain campaign aspects are reviewed monthly or even quarterly, there are some crucial elements that should be monitored daily. The most obvious are ad spend and performance. We want to ensure that campaigns are remaining within your budget and that key performance metrics are in line with historical trends and expectations. Fluctuations can indicate an issue that needs to be addressed immediately, or an opportunity that requires quick action.
The initial market research conducted during onboarding lays a strong foundation for identifying long-term strategy. However, marketing and industry-specific trends are always changing and illuminating new opportunities to maximize our digital marketing efforts. Between monitoring authoritative sources and staying current with what’s happening in your practice, our goal is to identify new approaches to meet your goals.
When we initially set up a campaign, we create a visual map of how various components work together. By revisiting this map each month, side by side with performance metrics, we are able to identify areas in which the campaign is successful and others that can be optimized to increase performance.
Every month, we gather data from all of our active campaigns and evaluate their performance. Our goal is for our marketing efforts to consistently exceed industry averages. In addition, we identify new opportunities each month that we believe will strengthen our marketing strategy. A written report is provided, and we sit down with you to review our findings and get your unique perspective on how you are experiencing the impact of our services.